Tata Tea — Desh Ki Chai
About Tata Tea
Over 35 years ago, Tata Tea entered a market dominated by a single giant with 70% market share. Today, Tata Tea is more than just a cup of chai — it’s a fresh start to a new day for millions of Indians.
With an extensive range of national and regional brands, Tata Tea understands India’s diverse regional taste preferences like no other. From the strong brews of South India to the aromatic blends of the Northeast — there’s a Tata Tea for every palate.
Jaago Re — Awakening a Nation
The iconic Jaago Re campaign, launched in 2007, urges Indians to question society’s apathy toward issues that matter — from corruption to voting rights to gender sensitisation. Tata Tea doesn’t just refresh your morning; it awakens your conscience.
Our Tea Range
Tata Tea Premium — The flagship brand. ‘Desh ki Chai’ with hyperlocal blends for every state. Available in Leaf and Dust variants.
Tata Tea Gold — An exquisite blend of Assam valley teas and aromatic long leaves. Rich taste, irresistible aroma. #DilKiSuno
Tata Tea Chakra Gold — South India’s second-largest tea brand. Strong, lingering taste from the choicest Assam teas. Also available in Elaichi.
Tata Tea Agni — Strong tea with 10% extra-strong leaves at the best price. Present across 22+ Indian states.
Tata Tea Kanan Devan — Kerala’s second most-loved tea, also popular in Karnataka and Goa. Pure, natural, and available in Classic, Strong, and Golden Leaf.
Tata Tea Gemini — The undisputed market leader in Andhra Pradesh and Telangana. A premium blend with packaging inspired by Kalamkari art.
Tata Tea Quick Chai — Instant tea that tastes like home-made boiled chai. Available in Masala and Ginger.
Tata Tea Tulsi Green — 65% real Tulsi leaves + 35% green tea. Loose leaves and tea bags.
Tata Tea Street Chai — Hyderabadi Irani, Kolkata Street, Mumbai Cutting, and Purani Dilli Ki Mithai Chai.
Tata Tea Gold Care & Chakra Gold Care — Blends infused with Tulsi, Ginger, Elaichi, Brahmi & more for everyday wellness.
Tata Tea Teaveda — Assam teas blended with ayurvedic ingredients. Real taste, natural goodness.
Tata Tea Gold Saffron — Saffron meets fine Assam tea. Taste of luxury, everyday.
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